The German is keen to add to his squad in January, but appears set to miss out on Julian Draxler, with the Wolfsburg midfielder seemingly headed for Paris Saint-Germain.
Klopp said he had problems with signing players who only joined for money, questioning their character.
“We believe that if someone needs to be convinced by money, then at one point - when you really need character - you will not get it,” he told UK newspapers.
“Players should know they can earn really serious money here, reasonable money here, but we will not go nuts.
“We want to convince players about the special character of the club.”
Klopp also feels money cannot be used as a reason for players deciding to leave Anfield, but understands some clubs are more attractive.
“Nobody has to leave Liverpool because of money,” he said.
“Maybe there are a few clubs in world football who can play better and if you can go there, these few clubs, yes then do it. But for all the rest this should be the best place to be.
“I would say at the moment that Liverpool is a really good place to be for a player to develop, to get the best out of your career and all that stuff. That is how we live.
“The biggest teams in the world didn’t change a lot, they developed together, bring some in and improve a little bit and then in the end you have a wonderful team.”
Liverpool sit second in the Premier League heading into Christmas and host Stoke City on Tuesday.
